Gavin Appleby's profile

SALT Beer Factory Core Range

Gavin Appleby
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beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
The job
Core range packaging refresh for SALT Beer Factory.

The client
SALT Beer Factory are a craft beer brewery based in the UNESCO village of Saltaire. Producing forward thinking beer across multiple styles, SALT are always trying to push the boundaries of what can be done with beer.

The challenge
The craft beer industry is constantly growing and becoming more competitive. In order to stand out on the shelves in a saturated market the SALT core brand packaging needed to be strengthened and simplified.

The outcome
The first step was to update the typography on the cans to be much cleaner and simpler, this gave the packaging more of a premium look and feel. Moving the beer name and style to be front and centre, then removing the vignette on the hexagons helped strengthen the brand and create a bold design that would stand out on supermarket shelves.​​​​​​​
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
beer beer can beer label Beer Packaging brewery Can Design craft beer Craft Beer label craft beer packaging Hexagons
SALT Beer Factory Core Range
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Gavin Appleby's profile

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Gavin Appleby's profile
Driffield, United Kingdom

SALT Beer Factory Core Range

SALT Beer Factory are a craft beer brewery based in the UNESCO village of Saltaire. Producing forward thinking beer across multiple styles, SALT Read More

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